SOCIAL STRATEGY
I believe that in today’s crowded market, it’s not just about the product — it’s about the emotional story behind it. Every brand has a story worth telling, and my job is to bring that story to life in a way that resonates on a deeper level.
With a background in storytelling, design, and brand development, I take a holistic, creative approach to social media. I work closely with boutique brands to shape content that feels authentic, builds trust, and sparks real connection — not just noise. From big-picture strategy to hands-on content creation, I offer everything you need to grow your presence online without hiring an entire team.
I focus on slow, sustainable growth — prioritising real engagement over vanity metrics. Whether it's launching a campaign, aligning your content with your brand's core values, or managing the day-to-day, my goal is always the same: to help you show up with purpose and build a community that sticks with you.
BOUNCEDOWN
This project is all about building a brand with heart. BounceDown Swimwear was created for athletic women with D+ busts who’ve never felt supported—literally—by mainstream swimwear. I came on board to grow the brand’s social presence from the ground up, focusing on storytelling-led marketing that speaks to confidence, inspiration, and empowerment.
From strategy to content creation, I’ve worked closely with the founder to turn a small startup into a bold brand with a voice. Together, we’ve built campaigns around community, real women, and active lifestyles—showing that support isn’t just something you wear, it’s something you feel.
FETCH HAUS
Fetch Haus is more than a pet brand—it’s a lifestyle for dog and cat lovers who care about good design, quality locally sourced ingredients, and community. I was brought in to help shape the brand’s visual identity on social media, creating a feed that feels elevated but is still cheeky just like the owner Luke.
My focus has been on content that celebrates the bond between pets and their humans while staying true to the brand’s minimalist, thoughtful aesthetic. From shoot planning to post design, every piece is created with intention—because good design isn’t just for people.
